Social Semiotics: Realizing Destination Image by Means of Cultural Representations

Basic Tasks of Cultural Semiotics

Does the Localisation of Cultural Markers Affect User’s Destination image?

This paper represents a pioneer work on the discussion of the effects of the localisation of cultural markers on tourism destination websites on user’s destination image. First, a preliminary research was conducted on 130 sites in order to identify the cultural markers of New Zealand, Chinese and Indian tourism destination sites. Afterwards, an experiment was conducted to investigate the influe...

Means for realizing interactions

In software engineering interactions are often considered in the sense of a simple request/reply pattern, which is able to adequately describe the common case of action execution or information retrieval. Besides this simple scheme there are also many real world scenarios in which more elaborated interactions are necessary. These interactions comprise e.g. different types of auctions and other ...

Representations underlying social learning and cultural evolution

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Introducing Social Semiotics